Surely the main reason is just viewer burnout, I'm actually surprised the interest in super hero films lasted as long as it did. Gotta look for the new hit genre I suppose Disney, maybe rape/revenge films will make a comeback, pitch that idea to disney

not sure thats it,
the last marvel film with a white guy in it also bombed,
same with the last star wars film which is also owned by disney( featuring arguably the biggest star of the star wars franchise, han solo)
They're just milking the franchises too much

Thats what killed the hulksters movie career back in the 90s, if they just spread the talent out a bit more he would be bigger movie star than the rock nowadays

did you watch the hulkster sex tape , now mate watch that, and get back to me about his acting ability

dude that role shot him to #1 in top grossing actors for a part

#1 Hulk Hogan
....
...

#2 robert downey, brad pitt, de niro, jim carey, arnie etc fighting for number 2

when he talks about chicken it brought a tear to my eye